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Project 1: Rebrand
Crystal Carousel Entertainment LLC, 2022
Goal
Reposition my event entertainment brand to meet increasingly elevated clientele
Objective
Produce new media and user-friendly website
Process
Conceptualized, produced and directed a 2-day, 19-scene photo and video shoot
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Effectively delegated multiple tasks to a hand-picked production team
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Coordinated Director of Photography, Hair and Makeup Team, Wardrobe, Rigging Team, and 14+ Specialty Talent
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Formulated and disseminated graphic informational communications, including site maps and detailed call sheets
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Designed and executed couture costumes and highly specialized props, including 20+ costume looks and a first-of-its-kind aerial carousel horse
Redesigned web presence
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Copywriting
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Graphic Design
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User Experience (UX) Design
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